Upright Performance develops innovative tools that provide more effective therapy to help you perform better and recover faster. Marcus Kramer is the founder of Upright Performance, and the inventor of DoubleUP Roller. He is an MIT engineer with over 20 years of product design experience, and he holds 10 patents. Marcus created DoubleUP Roller based on a simple belief that there must be a better way.
Like many others, our founder Marcus, was prescribed traditional foam-roller therapy to help recover from a knee injury. This started the endless search for the “right” roller. After investing in a collection of rollers of different sizes, densities, and textures, trying to find a suitable tool, he realized something wasn't right.
He found the traditional roller design awkward to use. Crawling around on the floor and propping yourself up with your hands and elbows is not a comfortable way to perform therapy, especially when rehabbing from an injury. Additionally, the awkward positions can cause new problems like wrist, elbow, and shoulder discomfort for some users.
Anyone who uses a roller quickly discovers that being at the mercy of gravity means that rolling some areas can be painful, while other areas often don't receive enough pressure for effective therapy. If you try rolling without changing into gym clothes, you will find that loose fitting clothes often become caught in the roller. And some can even pinch your skin or entangle your hair.
DoubleUP is Born
The New Idea
Marcus is an MIT-trained engineer with several patents and successful product inventions. He understood that muscle rolling had great benefits, but traditional rolling methods just weren't suitable for many users. So he began designing and developing a new solution that would benefit everyone from professional athletes to patients rehabbing from injuries and even first-time users.
Three years, 21 different prototypes, and several patents later, DoubleUP Roller was launched. Using a lever-action design that provides a 3X force multiplier, DoubleUP has impressive rolling power from a comfortable standing or sitting position. It also gives you complete pressure control for everything from a gentle warm up to a deep tissue massage.
Finally, a Better Way
Another innovation is the quick-change roller system, providing the capability to change from one roller texture and firmness to another with the press of a button. And the entire system fits into a custom padded carry bag so it can go with you anywhere, creating a complete solution for those who have been searching for a better way.
San Diego, CA
Birthplace of the Modern Triathlon
DoubleUP Roller is designed, manufactured, and distributed by Upright Performance.