Our Mission

Montage of different foam and stick muscle rollers

Traditional Rollers

The Problem

Traditional Rollers


Man awkwardly using a traditional foam roller on the ground
Man using a traditional foam roller with body weight painfully on IT band

Traditional Rollers


DoubleUP is Born

The New Idea

DoubleUP Roller patent application illustration
DoubleUP Roller Frame with Medium Rollers Front View

DoubleUP Development

The Solution

DoubleUP Roller

Finally, a Better Way

Athlete rolling both sides of his leg with DoubleUP frame loaded with LoosenUP ribbed and TuneUP smooth rollers

Invented In

San Diego, CA

Birthplace of the Modern Triathlon

DoubleUP Roller is designed,  manufactured, and distributed by Upright Performance.