Intellectual Property

Innovation Ethos, LLC doing business as DoubleUP Roller owns the following intellectual property:


  • DoubleUP Roller is protected by the following patents:
    • US Patent: 10,039,690
    • US Patent  10,660,818
    • US Patent  D884,204
    • US Patent: D833,634
    • China Patent: ZL 2018 3 0349392.1
  • Additional US and international patents pending.


  • The name DoubleUP®
    • Registered in the USA and the UK
  • The name Upright Performance®
    • Registered in the USA
  • The stylized UP logo (stylized UP with circle and arrows) 
    • Registered in the USA
  • Additional international trademark registrations pending.